My SEO Credo?
An SEO strategy may attract traffic to your site, but only a good writer can keep them there.
Every client I work with has a need for web or digital content. I have written websites, landing pages, blog articles, e-blasts, banner ads, and online videos.
KSV, an agency in Burlington, Vermont, contracted me to work on a massive web/SEO project for their client, National Grid, one of the largest energy providers in the Northeast. I wrote all the copy for their new content management system (CMS), which was highly complex, involving different versions for multiple geographical areas. I worked both from my office in Rochester and on-site with the client at National Grid's Brooklyn, NY headquarters. You can look at the site here.
SENET (Internet of Things Networking)
Quintet, a web services and digital marketing firm in Stamford, CT, hired me to help them launch a new website for Senet, an Internet of Things (IoT) networking company. We produced a clean and relatively simple slideshow-style website to attract industries and investors.
This was an extensive project where I wrote individual web pages for more than 80 Undergraduate and Graduate majors. I was given basic copy about the programs, but then rewrote them to be more interesting and relevant to the audience. The site can be found here.
University Medical Imaging
UMI is a private radiology practice. The site is consumer-oriented but also highly educational. It gives patients instructions on how to prepare for their visit; a guide to the different types of imaging technology; and information for referring physicians. Click here to view the site.
Rochester Institute of Technology Information Sciences & Technology Department.
This was a major project to brand RIT's IT department, which has courses in everything from gaming to human-technology interaction. I conducted faculty interviews and did research to develop original content, and wrote all the main sections, including the undergraduate and graduate academic sections.