Whether the audience is professional or consumer, I believe that everyone deserves clear, concise copy that is human and approachable. Whether it's deconstructing internal corporate jargon, or encapsulating IT theory, I try to focus on what technology does for people.
Dixon Schwabl asked me to help with a consumer campaign (digital/direct mail) introducing Hargray to Lake Oconee, an affluent community outside of Atlanta. Their biggest USP was the ability to more than double the community's internet speed.
Cornell University--Department of Computing and Information Sciences
You are watching Walter White's death scene in "Breaking Bad" (oops--spoiler alert!) and it's driving you crazy--who did this song? Here's why vector-space modeling is better than Boolean logic when surfing for answers to life's most important questions.
To try to make a techy subject more relatable, I used this premise in a web article I wrote for Cornell's Computer Information Sciences. The edited version can be found here. A more technically detailed copy can be found in Digital Content/Articles.
The United States Department of Energy
The DOE's SECA (Solid State Energy Conversion Alliance) program is a consortium of the best minds from government, science, and the private sector working to develop alternative technologies to reduce America's dependence on fossil fuels. This particular brochure was designed to prime the coal industry for the concept of fuel cell technology as a cleaner alternative.
Videk specializes in barcode scanning technology and quality-control screening systems. These print ads were for an assembly-line screening system that can detect internal flaws in food products.
ICS is a networking and telecommunications company specializing in cable and internet infrastructure systems. I wrote the script for this video, which showed animated cables snaking through buildings and homes--and ended by connecting to a person.This project won an Addy Award.
It's not just a piece of wire.
It's the start of a connection.
Connecting: our most basic human instinct.
Think about it. None of these people have ever met.
They don't live in the same towns.
They don't work in the same businesses.
They don't think the same way, or believe in the same things.
Yet they are all connected, and they don't even know it.
What connects them? We do. ICS Telecom.
The end of our line is the beginning of your story.